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THE WORLD'S LARGEST ONLINE ADVERTISING EVENT

  • 25,000+attendees
  • 90+speakers
  • 160+countries
  • 12+tracks

Welcome To Ad World

Join 25,000+ of the world’s brightest minds in advertising to learn, share secrets and connect online.

For two days on 11-12 October 2022, Ad World will stream 12+ Digital Advertising Tracks, consisting of hyper-focused speeches, panels and live Q&A sessions to help take your business to the next level.

The all-in-one advertising event will bring you closer to leading marketers and brands than ever before from the comfort of your home.

“A new standard for digital events.”

“One of the most useful can-use-it-now advertising conferences I’ve seen!”

“The event for visionary advertising ideas.”

Explore Tracks

It's like 12 Events In One

NEW: TIKTOK MASTERY

TIKTOK ADS 101 / GOING VIRAL ON TIKTOK / TIKTOK BRAND BUILDING / SCALING TIKTOK ADS / TIKTOK ACCOUNT SAFETY / TIKTOK VIDEO SCRIPTS / CREATOR-MADE SPARK ADS / TIKTOK AUDIENCE TARGETING

WHAT YOU WILL LEARN:

TikTok Presents: Building Powerhouse Brands and Redefining Social Content

TikTok Testing Ground: How to Leverage Proven Organic Content for Facebook Ads [$100K Case Study]

How to Squeeze the Most Out of Your Content by Creating Native TikTok Ads

Build a Remarkable Brand Through Organic on TikTok

Leverage TikTok as a Search Engine & Boost Social Media SEO

TikTok Ads Scaling Blueprint: Scaling Horizontally & Vertically to $2.45M per Year

How to Use TikTok Ads to Boost Your Sales (Case Study)

ESPN’s Social Playbook That Generated 26M Followers on TikTok

The Ultimate TikTok Creators Collab Guide: How to Find, Brief, and Price

WHO YOU WILL LEARN FROM:

Sofia Hernandez (TikTok)

Alex Fedotoff (D2C Brands)

Cody Plofker (Jones Road Beauty)

Gerardo Perez (Marketing &)

Kim Garcia (Tagger)

Matas Kemzūra (Sugatan)

Lazar Žepinić (Pendulum Ads)

Kaitee Daley & Omar Raja (ESPN)

Danil Saliukov & Manana Papiashvili (Insense)

POWERED BY:

NEW: BRAND BUILDING

OMNICHANNEL MARKETING / COMMUNITY BUILDING / SUBSCRIPTIONS & LOYALTY / INFLUENCER MARKETING / CROWDFUNDING / BRAND STORYTELLING / AUDIENCE GROWTH / MAXIMIZING CLTV

WHAT YOU WILL LEARN:

Strategies For Building And Growing A Die-hard Community on YouTube

4 Ways to Authentically Connect With Gen Z While Avoiding Cancel-Culture

The Brand Storytelling Bible: How to Sell Stories, Not Products

Building Breakthrough Brands: 3 Ways To Drive Customer Obsession

Learn to Build a Loyal Podcast Audience Through Guest Promotions (Plus Bonus Scaling Tips)

Validate Your Product & Pricing Using This 2-Step Formula

Building a Beloved Brand That Will Outpace Your Competitors

How We Scaled Animal House Fitness From $0-1M in 4 Months Through the Use of Influencers

WHO YOU WILL LEARN FROM:

Marc Lefkowitz (YouTube)

Danisha Lomax (Digitas)

Roman King (WNBA)

Emily Heyward (Red Antler)

Ilana Susnow (PodcastOne)

Narek Vardanyan (Prelaunch.com)

Ginny Ziegler (Accenture North America)

Taylor Lagace (Kynship)

POWERED BY:

NEW: ECOMMERCE

BFCM MASTERCLASS / FUTURE OF ECOMMERCE / MOBILE COMMERCE / PRODUCT PHOTOGRAPHY & DESIGN / BRAND ACQUISITION STRATEGIES / USER RETENTION FRAMEWORKS / DTC VS OMNICHANNEL MARKETING / MARKETPLACES & SOCIAL COMMERCE

WHAT YOU WILL LEARN:

Profit First: How To Thrive During A Recession

Evolving Advertising Measurement: Meta’s Case Study With BARK

Increase Your Brands Revenue by 25% Using Manta Sleep's Proven International

Lessons From the Chinese Ecommerce Market: Live-Streaming, NFTs & Influencers

Hit Your Acquisition And Retention Goals Through Cutting-Edge CX

Community Building Playbook For DTC Brands

Meta Presents: The New DTC Growth Playbook For Facebook & Instagram Ads

WHO YOU WILL LEARN FROM:

Ezra Firestone (BOOM! by Cindy Joseph)

Jorie Waterman (Meta)

Michoel Snow (BARK)

Mark Zhang (Manta Sleep)

Sharon Gai (Pattern)

Neil Forrest (Gorgias)

Mathias Eriksson (Juni)

Amina Pasha (Thrive Market)

Jake Bailey (Meta)

Nik Sharma (HOOX.co)

More announced soon!

POWERED BY:

NEW: ADVERTISING AGENCIES

AGENCY GROWTH BLUEPRINTS / RECRUITING & RETAINING TOP TALENT / SERVICES ROADMAP & PLANNING / BUILDING IRRESISTIBLE OFFERS / LEAD GENERATION CHANNELS / CLIENT RETENTION / PICKING PROFITABLE NICHES / ACCOUNT MANAGEMENT TIPS

WHAT YOU WILL LEARN:

Building the Ultimate Client Report for Your Advertising Agency

3 Steps to Exploding Your Agency's Growth

Pricing Your Agency Engagement Models for Maximum Profit

Design Your 2023 People Experience to Create Engagement, Boost Retention and Avoid Burnout

How We Built One of Australia’s Biggest Digital Agencies

Build an Agency Culture Employees Would Never Want to Leave

How to Structure & Rapidly Scale Your Agency in 2022

Copy These 4 Systems to Scale Your Agency and Save 100H+ of Work per Month

The Ultimate Client Retention Roadmap for Marketing Agencies

6-Step Framework to Closing 80% of Your Prospects With High Ticket Offers

WHO YOU WILL LEARN FROM:

Mantas Malukas (Whatagraph)

Marc Beauchamp (Fund My Agency)

Marcel Petitpas (Parakeeto)

James Nicholas Kinney (Media.Monks)

Max Hertan (Megaphone)

Cheria Young (Known)

Nicholas Shackelford (Structured Social)

Marcel García (Everest Marketing)

Erik Huberman (Hawke Media)

Dave Albano (Joza Marketing)

POWERED BY:

The Metaverse & Web 3.0

WEB 3.0 MARKETING / NFTs & DIGITAL ASSETS / AR & VR ADVERTISING / VIRTUAL COMMERCE / DECENTRALIZED WEB / CREATING AR & VR CONTENT / VIRTUAL WORLDS / METAVERSE HEADSETS

WHAT YOU WILL LEARN:

Here’s How the Web 3.0 Is Reshaping the Beauty Influence Industry

Learn How Samsung Is Powering New Consumer Experiences in the Metaverse

Web 3.0 in Ecommerce: Bridging the Gap Between Blockchain and Online Retail

Metaverse Shopping: Revolutionize Your Customer Journey With Web 3.0 Ads

How Morning Brew Took Their Podcast Into the Metaverse (And How You Can Too)

10 Proven Tactics for Building Engaged Web 3.0 Communities

Building a Supercharged Brand Loyalty Program With NFTs

Authenticity in the Digital Era: How and Why It Matters

How Web 3.0 & the Metaverse Is Revolutionizing the Fashion Industry

WHO YOU WILL LEARN FROM:

Maira Genovese (MG Empower)

Vic Ceridono (Vic Beauté)

Michelle Crossan-Matos (Samsung Electronics America)

Dimitri Nikolakakis (DimNiko Agency)

Charles Adelman (Infillion)

Jason Schulweis (Morning Brew)

Justin Vogel (Safary)

Michael Litman (Media.Monks)

Christian Lowell (B-Reel)

Enara Nazarova (Hype)

POWERED BY:

Content Marketing

BUILDING CONTENT FUNNELS / AD COPYWRITING RECIPES / VIDEO SHORT-FORM CONTENT / CREATOR ECONOMY / AI COPYWRITING / PERSUASION HACKS / CONTENT DISTRIBUTION CHANNELS / SEO FRAMEWORKS

WHAT YOU WILL LEARN:

Hot Offer Matrix: How to Write an Irresistible Offer

How I Got 1.2M Followers in 6 Months by Using This Content Marketing Strategy

Here’s Why You Need to Create Audience Personas, Not Buyer Personas

Write Killer Copy 10x Faster Through AI

The Creator’s Success Blueprint: Content Ideation, Audience Building & Monetization

3 Steps to Making Your Videos Go Viral (Without Expensive Equipment)

Conversion Without Clickbait: Writing Copy With Generous Tension

Learn to Use Design Thinking Principles to Build Higher-Performing Content Funnels

Create Content That Converts With This 4-Part Messaging Framework

YouTube for B2B Brands: Strategies to Grow To 5M Views per Year

The Harmon Brothers System: Learn to Generate Multi-Million Dollar Writing Concepts

Leverage Tripadvisor’s Latest Travel Trends to Engage With Gen Z Audiences

WHO YOU WILL LEARN FROM:

Alex Cattoni (The Copy Posse)

Alex Hormozi (Acquisition.com)

Amanda Natividad (SparkToro)

Jackie Quiring (Jackie Quiring Inc.)

Sachit Gupta (Platforms Media)

Yusuf Omar (Seen)

Margo Aaron (That Seems Important)

Miguel Van Den Oever (Myagi)

Courtney Tarrant (The Ad Girls)

Sam Oh (Ahrefs)

Zach Atherton (Harmon Brothers)

Adam Ochman & Sarah Firshein (Tripadvisor)

POWERED BY:

Lead Generation

OUTBOUND SALES SEQUENCES / FULL-FUNNEL STRATEGIES / ADVANCED CRM TOOLS / MAXIMIZING LEAD ROI / SPLIT-TESTING STRATEGIES / INCREASING LEAD QUALITY / ACCOUNT-BASED TARGETING / LEVERAGING INTENT DATA

WHAT YOU WILL LEARN:

Hacks From an Amazon Leader: How to Guarantee Growth During a Recession

7 Sneaky Website Conversion Killers (And How To Fix Them)

Triple Your Sales With This Versatile B2B/B2C Copywriting Framework ($3M Profit Case Study)

Understand Your Customers Better Through Powerful Lead Gen Surveys

WHO YOU WILL LEARN FROM:

Rose Jia (Amazon Grocery)

Jess Kiernan (Wallaby Copy)

William Wang (Growth Labz)

Daniel Doan (Doan Consulting)

POWERED BY:

Media Buying

CAMPAIGN SCALING STRATEGIES / META ADS MASTERY / AUDIENCE TARGETING STRATEGIES / YOUTUBE ADS MASTERY / GOOGLE ADS MASTERY / CAMPAIGN SETUP BLUEPRINTS / META ADS DISTRIBUTION / OPEN WEB ADVERTISING

WHAT YOU WILL LEARN:

Traffic and Attribution Insights From $54M in Ad Spend

Facebook Ads Aren’t Dead: A Peek Inside Ad Accounts Spending $20K/Day

Attribution Mastery: Leverage First-Party Data and Scale Your Ads [Case Study]

The 8.4X ROI Omnichannel Marketing Strategy for Paid Ads

How to Leverage Google’s Most Powerful Campaign Type: Performance Max

Master Google’s Newest Format: Responsive Search Ads

Crush BFCM 2022 With First-Party Data

Slash Your Facebook CPA By 30-50% Through The Conversion API

Steal These 3 Facebook Ad Campaigns to Generate New Customers From Social

Buying And Measuring Podcast Ads at Scale

WHO YOU WILL LEARN FROM:

Kasim Aslam (Solutions 8)

Molly Pittman (Smart Marketer)

Phoenix Ha (National Positions)

Jon Weberg (Marketing Mastery Elite)

John Moran (Solutions 8)

Brad Geddes (AdAlysis)

Vishnu Vankayala (CustomerLabs)

Andrew Grosso (Pickaxe)

Ralph Burns (Tier 11)

Jonathan Gill (Backtracks)

POWERED BY:

Performance Ad Creatives

VIDEO AD FORMULAS / ADVANCED UGC ADS / THUMB-STOPPING HOOKS / AD FATIGUE HACKS / AD CREATIVE TEMPLATES / ECOMMERCE CREATIVES / DYNAMIC AD CREATIVES / CONCEPT CREATION STRATEGIES

WHAT YOU WILL LEARN:

Insider Strategies: How Top Ecom Brands Create TikTok Ads

Creator Masterclass: Find Your Niche and Produce Irresistible Content

Performance Enhancing Creativity: Re-evaluating Ad Format Throughout The Customer Journey

Optimize Facebook Ads Testing for Maximum Campaign Profit [iOS-Proof Framework]

Creating Native, Video-First Experiences to Reach Millions of Customers

Access, Analyze and Implement Creative Data to Scale Your Content and Ad Production

The Ultimate Ecommerce Guide to Researching, Building and Testing Ad Creatives At Scale

WHO YOU WILL LEARN FROM:

Savannah Sanchez (The Social Savannah)

Luke Kostka (Ad World)

Alexis Jourrou (Condé Nast)

Makeda Diggs (Thrasio)

Emma Henry (QuickFrame by MNTN)

Anastasia Leng (CreativeX)

Colby Flood (Brighter Click)

POWERED BY:

Design & Optimization

LANDING PAGE DESIGN / UX OPTIMIZATION / PRODUCT PAGE OPTIMIZATION / SALES PAGE DESIGN / LEAD FORM DESIGN / KPIs & PERFORMANCE METRICS / TRAFFIC SOURCE OPTIMIZATION / CONTENT PERSONALIZATION

WHAT YOU WILL LEARN:

Use the Ultimate 5-Part Product Pitch Formula to Cut Acquisition Costs

Drive More Revenue Through Gamification & Zero-Party Data

Design Landing Experiences (Not Pages) And Drop Bounce Rates

The Ultimate Brand-First CRO Framework to Crush Your Website Conversions

Usability Masterclass: Make Your Digital Product Pages Sell Like Crazy

Boost Website Conversions and Improve UX by Optimizing Rich Results and Page Speed

WHO YOU WILL LEARN FROM:

Scott Cunningham (Social Lite)

Nicola Späni & Noah Kälin (BRAME)

Lydia Penkert (Trivago)

Shaun Brandt (Oddit)

Bogdan Anghel (Bally's Interactive)

Geoff Atkinson (Huckabuy)

POWERED BY:

Email & SMS Marketing

NEWSLETTER BLUEPRINTS / EMAIL & SMS FLOWS / LIST BUILDING / SEGMENTATION / LIFECYLE MARKETING / RFM (RECENCY, FREQUENCY, MONETARY) / SUBJECT LINES MASTERY / PERSONALIZED EMAIL CONTENT

WHAT YOU WILL LEARN:

Boost Your Top-Of-Funnel ROAS & Revenue by 200% With Email Marketing

Double Your Campaign Revenue With This Email + SMS Segmentation Strategy

Drive Sales Through 2-Way SMS Marketing Conversations

How to Drive Retention and Loyalty Through Email Marketing

Messenger Marketing: Bump Your Open Rate to 98% In 21 Days

Building a World Class Email List with Ben Settle (Interview)

WHO YOU WILL LEARN FROM:

Jess Chan (Longplay)

Kerri McDonald (The Greenhouse)

Jason Wong (Doe Beauty)

Asad Ali (Sendinblue)

Joshua Lewthwaite (Izzybots)

Ben Settle (BenSettle.com)

POWERED BY:

The Future of Advertising

MARKETING TO GEN Z / COOKIELESS TRACKING / FUTURE AD TECH / THE IMPACT OF 5G / FIRST-PARTY DATA / NAVIGATING CANCEL CULTURE / PREDICTION MODELS / NEW MARKETING CHANNELS

WHAT YOU WILL LEARN:

Timeless Marketing Principles and Recession Advice from Seth

Leverage AI and Campaign Optimization in Contextual Targeting

What’s In, What’s Out, and What We All Need to Be Paying Attention to as Marketers in 2023 and Beyond

Timeless Marketing Principles: How to Unlock Your True Traffic & Revenue Growth Potential

eBay Ads Presents: Learn to Optimize Your Campaigns In Real Time With First-Party Shopping Data

The Retail Revolution: Creating Immersive Brand Experiences to Match Consumer Shopping Habits

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Leverage Spotify’s Neuroscience Research to Better Engage with Gen Z Audiences

The Ultimate Guide to First-Party Data for Agencies, B2B, and DTC brands

Create a First-Party Data Flywheel to Supercharge Your Growth [6 Principles]

WHO YOU WILL LEARN FROM:

Seth Godin (Akimbo)

Ned Dimitrov & Yang Han (StackAdapt)

Ryan Deiss (DigitalMarketer)

Eric Siu (Single Grain)

Elisabeth Rommel (eBay)

Michael Burke (Google)

Raja Rajamannar (Mastercard)

Ann Piper (Spotify)

Cory Crapes & Dawn Veltri (RAEK)

Brendan Manley (VirtualAd)

POWERED BY:

SPEAKERS

An unparalleled lineup of Ad World leaders have come to share their secrets.
They will present actionable insights, data-driven knowledge, and innovative ideas from the online advertising industry.

Seth Godin

Entrepreneur, Author, Founder & CEO, Akimbo

Seth Godin

Marketing Visionary & Founder, Akimbo

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The Future of Advertising TRACK

DESCRIPTION

Seth Godin is the author of 20 bestsellers that have been read all around the world. His work has been translated into more than 35 languages. He is also the founder of the altMBA and The Akimbo Workshops—online seminars that have transformed the lives of thousands of people.
He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership, and—most of all—changing the way people see the world. You might be familiar with some of his books: Linchpin, Tribes, The Dip, and Purple Cow. His book, "This Is Marketing", was an instant bestseller around the world. His latest, "The Practice", was published at the end of 2020 and is already a smash hit.
In addition to his writing and speaking, Seth has founded several companies, including Yoyodyne and Squidoo. His blog (you can find this by typing “Seth” into Google) is one of the most popular on the internet. His podcast rests in the top 1% of all podcasts worldwide.
In 2018, he was inducted into the Marketing Hall of Fame. More than 20,000 people have completed his influential Akimbo and altMBA workshops, and continue to seek out his invaluable guidance.

Ryan Deiss

Founder & CEO, DigitalMarketer

Ryan Deiss

Founder & CEO, DigitalMarketer

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The Future of Advertising TRACK

DESCRIPTION

Ryan Deiss is the Founder and CEO of The Scalable Company, DigitalMarketer.com, and a Founding Partner at Scalable Equity, LLC, a venture equity accelerator that builds and acquires B2B media and software brands. He is the creator of the “Customer Value Optimization” methodology, and has introduced and popularized many of the digital selling strategies that modern companies now take for granted. He is also the Founder and Host of "The Traffic & Conversion Summit", the largest digital marketing conversion conference in North America. Ryan is a best-selling author and a sought-after speaker who has shared the stage with top business leaders and celebrities like Sir Richard Branson, William Shatner, Gary Vaynerchuk, Rachel Hollis, Tim Ferris, Daymond John, and Dave Ramsey.

Danisha Lomax

SVP, Media (West), NA Paid Social Lead, Digitas

Danisha Lomax

SVP, Media (West), NA Paid Social Lead, Digitas

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NEW: BRAND BUILDING TRACK

DESCRIPTION

As SVP/National Paid Social Lead & Head of Media (West Coast) at Digitas, Danisha Lomax takes pride in developing programs that focus on authenticity, cultural impact, and advocacy for women of color. With over a decade of experience in media, Danisha is a master at her craft, but her deep knowledge of social platforms is just the tip of the iceberg.
At Digitas, Danisha oversees a team of social experts who create scalable, holistic end-to-end activations for the agency and its clients. She helps clients expand their use-cases for social, with an authentic audience and culture-first strategy. Her approach has won her multiple awards including CampaignUS Media Planner of the Year (2021) Chief Marketer's Market like a Mother award (2021) and Cynopsis Top Women in Media (2020), among others. Additionally, she is a sought-after thought leader and speaker. She's written industry articles related to Facebook's shift to stories, inclusivity in Instagram stories, Snapchat going premium, and year-over-year social trends in various high-caliber trade and industry publications.

Nik Sharma

CEO, HOOX.co

Nik Sharma

CEO, HOOX.co

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NEW: ECOMMERCE TRACK

DESCRIPTION

Nik Sharma is widely known as “The DTC Guy”, a Forbes 30 Under 30 member, AdWeek’s Young & Influential, and a resource that brands and investors turn to for growth. Nik is the active CEO of Sharma Brands and HOOX, where clients include Feastables, Cometeer, Roc Nation, GXVE Beauty, Caraway Home, Haus and more.
Prior to entering the world of eCommerce, Nik worked on social media strategy for A-list celebrities including Pitbull, Priyanka Chopra, and MAGIC!, to natively increase distribution as well as increase fan interaction and engagement for the purpose of driving album sales.

Jorie Waterman

Industry Manager, Ecommerce, Meta

Jorie Waterman

Industry Manager, Ecommerce, Meta

DESCRIPTION

Jorie Waterman joined Facebook in 2019 as an Industry Manager leading several of Facebook’s largest global clients. She came to Facebook with over twenty years of experience connecting consumers and businesses online - learning from her work as CMO of Redbubble, VP of Internet Marketing at Shutterfly, Head of Performance Channels at eBay Enterprise, Head of Global Search at McCann Worldgroup, Product Planner at Microsoft and more.
Over the past 10 years, she has had a deep focus on performance marketing with some of the most sizable product catalogs online.
She graduated from Harvard with a degree in Comparative Religion, lived for a year and a half in a Buddhist monastery and grew up around the world.

Alex Hormozi

Managing Partner, Acquisition.com

Alex Hormozi

Managing Partner, Acquisition.com

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Content Marketing TRACK

DESCRIPTION

Alex Hormozi is an American entrepreneur, investor, and philanthropist. By the age of 32, Alex and his wife Leila’s portfolio of companies crossed $85M per year in revenue spanning: brick & mortar service, licensing, education, SAAS, and e-commerce. He is widely considered growth & monetization expert and is a guest contributor on Forbes & Entrepreneur. He and his wife now spend their time investing in founder-led service-based businesses to help them scale & multiply profits. They also donate millions to advancing equal access to education in underprivileged communities.

Molly Pittman

CEO, Smart Marketer

Molly Pittman

CEO, Smart Marketer

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Media Buying TRACK

DESCRIPTION

Molly Pittman is fascinated by marketing and committed to helping entrepreneurs build lives and careers they love. In 2012, Molly left her bartending job in Kentucky to become an intern at DigitalMarketer. In just four years, she became the company's Vice President, overseeing $100 million in ad spend during her career to date, co-hosting the Perpetual Traffic Podcast, and mentoring over 10,000 business owners. Two years later, in 2017, she walked away from her "dream job" to ride the crazy rollercoaster of entrepreneurship. She currently serves as the CEO of Smart Marketer. In her free time, she leads the growth and funding efforts for a homeless animal shelter in Kentucky.

Ezra Firestone

CEO, BOOM! by Cindy Joseph

Ezra Firestone

CEO, BOOM! by Cindy Joseph & Zipify Apps and Founder, Smart Marketer

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NEW: ECOMMERCE TRACK

DESCRIPTION

Ezra Firestone has been recognized by Shopify and Entrepreneur Magazine as a leading ecommerce expert and a refreshing voice in the entrepreneurial community. He has founded multiple 7- and 8-figure brands (generating over $165.5 million in the past 5 years), and shares his personal and professional insights through Smart Marketer and Zipify Apps. An outspoken proponent of “people over profit,” he leads a team of 143 employees while traveling the world educating business owners on how to build brands with integrity and purpose. In 2021 Ezra purchased oVertone Color an 8-figure Ecommerce brand and Most recently in 2022, Ezra partnered with Shopify to update their premier course on Facebook advertising.

Sofia Hernandez

Global Head of Business Marketing, TikTok

Sofia Hernandez

Global Head of Business Marketing, TikTok

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NEW: TIKTOK MASTERY TRACK

DESCRIPTION

Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform. Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people that love them.

Michael Burke

Managing Director, Branded Apparel & Durables, Google

Michael Burke

Managing Director, Branded Apparel & Durables, Google

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The Future of Advertising TRACK

DESCRIPTION

As Google’s Managing Director of Luxury, Branded Apparel & Durables, Michael Burke leads a sales team responsible for driving business growth for  many of the world's largest, most loved brands and agencies.
In his nearly two decades at Google, he's enjoyed a front row seat to the future of commerce and marketing. Digital media, consumer privacy, AI, and seamless omnichannel engagement are the hottest trends in retail, and Michael and his team are actively supporting hundreds of brands in their own unique digital transformations.
Leveraging deep consumer insights, they are also delivering world-class digital marketing strategies and solutions to help brands engage and acquire high-value customers.
Michael has built and led high-performing teams across several industries and product areas. Prior to focusing on Brand Manufacturers, Michael managed teams in Retail and Consumer Electronics, and led business development for Google Checkout. During a year-long exit from Google, he also led business development at Clickable, a VC-backed, growth stage start-up acquired by Syncapse.
Michael is a frequent content publisher and industry speaker at events such as the Vogue Business Summit, Digiday Publishing Summit, and Ecom World. His expertise covers topics ranging from the evolving retail landscape and growth of digital goods, to the application of AI in retail and marketing.

THE ONLINE ADVERTISING EVENT OF THE YEAR

A VIRTUAL EVENT LIKE YOU’VE NEVER SEEN BEFORE

LEARNING

LEARNING

Attend a 2-day Masterclass: Learn the strategies, systems and insider secrets used by the top advertising experts across every major marketing channel.

Get access to 50+ hours of hyper-focused speeches, exclusive interviews, and in-depth panels covering digital marketing's hottest topics.

NETWORKING

NETWORKING 2.0

The networking event of the year: Meet the industry elite, network with 25,000+ marketers, advertisers, ecommerce brands, entrepreneurs and founders.

You will get to experience:

  • NEW: Access the exclusive Ad World Community Facebook Group for attendees to start networking and accessing exclusive content.
  • Live Speaker Q&A Sessions: Get your questions answered by the experts.
  • Live Networking Mixers: Niche networking with likeminded people that have solutions to problems you’re looking to solve.
  • 1-on-1 networking: Ad World’s Smart-Match algorithm will help you discover people that can move the needle for your business.

LEAD GENERATION

LEAD GENERATION

Get more global leads: Forge valuable, long-lasting connections with industry-leading marketers and advertisers from across the world.

Really want to make a splash? Get an Ad World Booth and secure your company prime real estate in the Ad World Marketplace. Expose your company to the top 1% of digital and performance marketers, ecommerce brand owners, and agency CMOs.

CAREER DEVELOPMENT

CAREER DEVELOPMENT

Ad World is an IAB-approved event that will work towards IAB Certified Professional’s Continuing Education Credits. Together with the IAB (Interactive Advertising Bureau) all Ad World attendees will receive:

  • A “Certified Ad World 2022 Attendee” badge for your website, email signature, and LinkedIn profile
  • A printable digital certificate
  • Recognition as a “Certified Ad World 2022 Attendee”
  • Up to 24 CE Credits* towards your recertification as an IAB Certified Professional

*1 CE credit per 1 hour of content. Required: upload proof of session attendance.

WHAT ATTENDEES SAY ABOUT OUR EVENTS

"The value from the networking and presentations is something that no amount of money can replace."

"Ad World was the closest thing to an in-person event! Everything was there: value, online connections, deals and tons of learning!"

"I was consistently impressed by the quality and substance of presentations. There was no fluff, just actionable and thoughtful approaches to marketing."

THE AD WORLD COMMUNITY

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11-12 October 2022 - online

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  • 2+ days of 90+ speeches, panels and interviews

  • 12+ tracks spanning the industry’s biggest trends

  • Access live speaker Q&As

  • 1-on-1 networking with 25,000+ attendees

  • Customizable agenda

  • New: Access the exclusive Ad World Community Facebook Group (Attendees only)

  • Bonus: 3-Week all-access replays, marketplace & directory
    Note: Optional 1-year replay pass available on next step

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Free 1-Year Replay Pass (worth $199)

company

Includes 1x free Basic Booth (worth $999)

  • Identified as a Company

  • Company logo on your profile

  • Ad World Featured Companies Webpage Listing

    info

    Have your company listed in the Ad World Marketplace hosted on the Ad World website leading up to the show. This is your chance for your company to get prime exposure to the advertising industry leading up to the show.

  • Free Basic Booth in the Ad World Marketplace

    info

    Have your company listed in the Ad World Marketplace hosted on the Ad World platform for the duration of the show. This is your chance for your company to get prime exposure to all attendees, marketers and other businesses during the show. Note: Limit of 1 free basic booth per company

  • 2+ days of 90+ speeches, panels and interviews

  • 12+ tracks spanning the industry’s biggest trends

  • Access live speaker Q&As

  • 1-on-1 networking with 25,000+ attendees

  • Customizable agenda

  • New: Access the exclusive Ad World Community Facebook Group (Attendees only)

  • Bonus: 1 Year all-access replays, marketplace & directory

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