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Ryan Deiss

What's In, What's Out, and What We All Need to Be Paying Attention to as Marketers in 2023 and Beyond

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Raja Rajamannar

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Sofia Hernandez

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Eric Siu

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Rose Jia

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Alex Hormozi

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Savannah Sanchez

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Nik Sharma

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Jorie & Michoel

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Ezra Firestone

Meaningful Ways to Measure Influencer Campaign ROI in 2021 [Interview]

Learn to How to Properly Launch TikTok Ad Campaigns and Implement Effective Testing Protocols

The Winning Creative Playbook: How to Test Your Way Into $1B in Revenue in 2021 & Beyond

Content & Commerce: The Evolving Role of Publishers in the Customer Journey

Can Tech Make Us Feel Like We Belong? Exclusive Strategy on Brand Purpose

5 Non-Negotiables to Grow Your Agency in 2021 [With Live Q&A]

Supercharge Your Marketing Strategy Through Live Streaming & Social Commerce [With Live Q&A]

Wondering Why You Lost Your Last Client? Learn 4 Ways Not To Lose Your Next One [Backed by data from 2500 Agencies] [With Live Q&A]

DTC Case Study: How We Used Omnichannel Marketing to Generate $6M in Revenue at a 14x ROAS [With Live Q&A]

You’ll Never Scale Your ROI in 2021 Unless You’re Using This Multi-Funnel Approach

How a Cultural Awakening Reshaped The Way Companies View Diversity, Equity, and Inclusion (DE&I)

Creativity Thrives In Constraint: How to Prioritize the Right Video & Social Platforms to Crush Your Goals in 2021 and Beyond

#TikTokMadeMeBuyIt: How Brands Are Redefining Consumer Engagement to Drive Sales [With Live Q&A]

How the Creator Economy Can Empower the Beauty Industry

Discover How to Create a $1B Brand With Influencer Campaigns

Inside a $1B Audit: The Secret Strategy Top Advertisers are Using to Get up to $300K in Premium Ad Creatives

How True Protein Increased Their CX Conversation Rate to 3.9% With Automation and Personalization [Exclusive Case Study]

Deep Dive Into Social Shopping [Exclusive ClearCo & Snapchat Case Study]

Tru Earth YouTube Ad Case Study: From 0 to 25 Million Paid Views While Hitting CPA Targets

Drive Maximum Impact With Influencer Marketing [Bespoke Post Case Study]

Marketing for Taboo industries [Blueprint & Key Examples]

Craft Visual Marketing Reports Your Clients Would Happily Pay for

The Metaverse: Here Today, More Tomorrow

Reframing the Protagonist: TikTok and the Reinvention of Storytelling

Unlock the Tok: The Key to Building Hyperpersonalized Ad Experiences

Unlock Massive Growth in Your Digital Marketing Agency by Hiring for 3 Key Roles

The SEO & Content Game-Changers to Grow Your Rankings

Vice President, Social Media, ESPN & ESPN Talent, Social Strategist, ESPN 

ESPN’s Social Playbook That Generated 26M Followers on TikTok

Industry Manager, Ecommerce, Meta & Senior Manager, Data Science & Machine Learning, BARK

Evolving Advertising Measurement: Meta’s Case Study With BARK

Founder & President, MG Empower & Beauty Journalist & Founder, Vic Beauté

Here’s How the Web 3.0 Is Reshaping the Beauty Influence Industry

CEO & Co-Founder, Insense & Head of Growth, Insense

The Ultimate TikTok Creators Collab Guide: How to Find, Brief, and Price

CMO, Thrive Market & Head of Industry, Digital Disruptors, Meta

Meta Presents: The New DTC Growth Playbook For Facebook & Instagram Ads

Co-Founder, RAEK & Director of Marketing, RAEK

The Ultimate Guide to First-Party Data for Agencies, B2B, and DTC brands

VP of Data Science, StackAdapt & Co-Founder & CTO, StackAdapt

Leverage AI and Campaign Optimization in Contextual Targeting

Global Head, Marketing Solutions, Tripadvisor & Head of Editorial, Tripadvisor

Leverage Tripadvisor’s Latest Travel Trends to Engage With Gen Z Audiences

Co-Founder & Member of the Executive Board, Brame & Co-Founder & Member of the Executive Board, BRAME

Drive More Revenue Through Gamification & Zero-Party-Data

Director of Amazon Ads, Thrasio & Director of Analytics Center of Enablement, Thrasio

How Thrasio Orchestrated Millions of Campaigns in Near Real-time

Founder, House of Wise & Founder & CEO, Dreamday and Co-Founder, The Quality Edit 

Drive Traffic and Revenue at Scale With PR and Affiliate Marketing

Senior Enterprise Account Executive, Meltwater & Founder, The Social Intelligence Lab

Learn How Brands Are Building Purpose Through Social Insight in 2023

CEO, Tagger Media & Executive Strategist, Tagger Media

TikTok Unleashed: Virality, UGC, and ‘Deinfluencing’

Explore the Ad World schedule and start planning your conference agenda. <br> Note: schedule is subject to change

SCHEDULE

Stage 1

Want to connect with other Ad World attendees throughout the event?

Join the Ad World Community Room!

This is a live chat room open throughout the day for attendees to share experiences, insights and questions that relate to advertising.

Be sure to use attendee social links on their profiles to connect via LinkedIn, Twitter or Facebook after Ad World!

Ad World Community Mixer [Open]

Networking Mixer

The world has gone AI-obsessed, and while using tools like ChatGPT will undoubtedly help us minimize research time and maximize output, many marketers fear being replaced. Industry trailblazer Seth Godin shares his expert opinion exclusively at Ad World. He’ll take a deep dive into the implications of AI for creatives - will the machines be able to produce art, or will that remain a uniquely human feature? What will happen to marketing jobs once ideas become so cheap to produce? Seth will and help you understand if your creative efforts are in the right direction vs coming from a selfish place. He’ll will also leave you with his strategy for making yourself irreplaceable in the industry, and uniting die-hard audiences around your efforts.

Seth Godin & the AI Revolution: How to Future-Proof Your Marketing (And Your Career)

The Future of Advertising

Twitter has been going through turbulent times and everyone’s wondering - how will this all play out? Gregory Owens will take a deep dive into the state of the platform, reviewing user insights, hate speech reports, evolving moderation policies and the decision-making process behind reinstating banned accounts. You’ll get key insights on what it all means for advertisers, how conflicts of interest are being addressed, and whether staffing reductions will affect Twitter’s operations. Tune in to get all your burning questions answered.

The Future of Twitter 2.0: Brand Safety, Content Moderation, and Advertising Insights

Bland brands don’t cut it anymore. Antonis Kocheilas will share his brand-building playbook revealing Ogilvy’s way of standing out in a crowded space, connecting with Gen Z customers, becoming authentic and inspirational while staying profitable, and embracing the lightning-fast speed of trend changes.

Ogilvy Presents: The Antidote to Apathy for Brands

The current economy is top of mind for millions. Samsung’s Sarah Larsen Tobin will share an insider perspective on how consumers are shopping in the current climate and what they’re looking for. Discover how Samsung is tackling the challenge of conveying value when shoppers have different definitions of it, and learn how to drive your message home. Find out how global brands cut through the noise and build meaningful connections, plus get the strategy for distilling the unique angles to structure fresh campaigns.

Samsung Presents: Redefining Value for Today’s Shopper

Wondering how to win in 2023? Leverage the new AI trends to get ahead of the competition and scale fast while shrinking your budget. Russ Perry will show you how to do just that. You’ll discover his proven strategy to leverage a creative subscription to increase output and slash budgets, as well as augment your team with the latest AI tools.

Future-Proof Your Business With Creative Service Subscriptions and AI

There are so many open questions when it comes to AI - will it change the industry for good? Can we regain control while entering this uncharted territory? Darshan Kantak weighs in and shares his expert opinion on why, when, how, and which automation to integrate ASAP. He’ll walk us through the top AI opportunities to seize, comment on how technology will disrupt our industry, and what the future holds for Google ads, e-commerce stores, and campaign structure.

Google Presents: Reaching the Right Customers With AI-Powered Search Ads

Media Buying

Too many businesses get social media advertising wrong and turn their audiences off with sleazy and downright weird tactics. Ralph Burns will reveal 5 fail-proof strategies to sell on social media based on a $100M/year spend. You’ll get your hands on the one timeless principle nobody talks about that will help you ensure steady conversions. Ralph will give you the content-first strategy you can use to sell any high-end product or service with ease.

Crush Social Media Ads Without Being Sleazy or Pushy ($100M/Year Spend)

The looming recession doesn’t mean your growth has to stagnate. Rose Jia will give you her proven media buying tactics to rebalance your media investment portfolio and take advantage of competition pullbacks to gain share-of-voice. You’ll learn how to empower your people and maximize their output to drive more growth with less.

Scale Your Media Buying During a Looming Recession With These Proven Tactics

Take an exclusive peek at the inner workings of an $11M marketing funnel. Martin Kocandrle will show you the exact traffic mix that brings qualified leads ready to buy. You’ll get his tips on creating a high-converting offer and discover how to keep customers climbing your value ladder. Martin will give you the tracking and measurement frameworks that is guaranteed to lower your CAC while boosting customer lifetime value.

The Inner Workings of an $11 Million Dollar Funnel Revealed

Taylor Lagace will share with you how his team profitably scaled new customer revenue by a massive 600% while, at the same time, reducing CPAs by 60%.

He’ll show you how to identify the best-converting influencers for your brand and get them to post content for free. You’ll learn how to scale your IGC, how to keep track of influencer posts, and walk away with Taylor’s complete influencer outreach communication flow.

Decrease CPAs by 60% With This Influencer Program (Purdy & Figg’s Case Study)

Stage Closed

Stage Break

Want to connect with other TikTok Ads experts?

Join the discussion!

Networking Mixers are live chat rooms with likeminded attendees. Share experiences, problems, insights around niche topics and be sure to use attendee social links to connect via Linkedin, Twitter or Facebook after Ad World!

TikTok Ads Mixer

Stage 2

TikTok's global community of over 1b+ users has brought brands into a new era of marketing where doubling down on authenticity is driving results at every stage of the funnel. In this session, Sofia Hernandez, Global Head of Business Marketing at TikTok, will dive into the power of the platform as a marketing tool and share best practices for brands looking to make more meaningful connections with their consumers.

TikTok for Brands: The Ultimate Growth Guide for 2023

Content Marketing

Want to make more impact and get more eyeballs on your brand without having to spend time creating content? Alex Cattoni will show you why omnichannel marketing is the future and how she creates 19 touchpoints from a single piece of content to maximize impact and minimize effort. You’ll walk away knowing how to create content even if you hate the process, and get it all one in just one day per quarter.

Dominate Social Platforms With Omni-Channel Content Frameworks

In the fleeting, hyper-competitive world of online marketing, it’s harder than ever to grab and hold your prospect’s attention. Amanda Natividad will teach you how to create zero-click content to deliver valuable insights in milliseconds. She’ll share her tactical, repeatable framework for repurposing and redistributing irresistible content so you can get ahead of the competition and grow your follower base in 2023.

Grab Your Audience’s Attention With Zero-Click Content (New Framework)

What’s the best way to influence purchasing decisions in an age where consumers are too sophisticated for traditional ads? In one word: stories. Andrew Warden from Semrush joins Ad World to take you behind the scenes of the company’s new omni-channel lifestyle campaign. You’ll find out why infusing real positive customer stories can influence up to 90% of undecided shoppers to buy, and what the tangible value of creating customer connections is. Andrew will comment on how you can recreate this campaign for your business without needing a huge budget and a large team.

Unveiling Semrush’s Lifestyle Campaign Strategy and Recession Marketing Insights

What does it take to win over millions of hearts on TikTok? Fabiola Baglieri, known for her viral “Mr. Bean to Kendal Jenner” content spills her secrets. She’ll reveal her proven ways to leverage authenticity to grow online and give you tactical ways to hook followers through exciting transitions, trending sounds, and captions. She’ll comment on the brand-influencer connection and teach you how to foster powerful partnerships.

TikTok Influencer Secrets to Building Viral Brand Campaigns

Eli Schwartz will debunk the common misconception that SEO keyword research is the best way to scale. He’ll introduce you to his data-driven SEO acquisition framework instead, showing you how to build a billion-dollar website. You’ll dive into case studies from industry giants Zillow, Tripadvisor, and Shutterstock. Shake up your SEO strategy and skyrocket your revenue with Eli’s proven methods.

Build a Billion Dollar Website Through Data-Driven SEO Acquisition

If you’re not using SMS in your marketing strategy, you’re leaving big money on the table. Jess Vassallo will show you how to build a seamless opt-in experience and a highly-engaged SMS list at scale. You’ll discover proven ways to drive more revenue, recover abandoned carts, and increase both retention and engagement through key campaigns and automations. Jess will demonstrate how to combine SMS and email to accelerate your growth and reach more customers than ever before.

Turn SMS Marketing Into a Money-Making Machine With Cart Recovery and Engagement Boosters

Email & SMS Marketing

You already know that email is the lifeblood of your business. But are you making the most of your list? Melanie Balke will give you 6 bulletproof tactics to build relationships and increase CLV, create more engagement within your emails through gamification, and guide confused customers toward that Buy button. You’ll discover why pop-ups are crucial and how to set yours up to capture more leads.

Boost Retention and Generate More Leads With 6 Proven Email Strategies

WhatsApp is the future of text advertising, and businesses that start using it now will gain a quick competitive edge. Andrea Michelussi will walk you through understanding the nuts and bolts of the app and show you how to structure high-converting campaigns to exponentially boost your conversions in multiple geos across the world.

Explode Your Conversions With WhatsApp Campaigns

Kelsey Stevenson will help you create a cohesive SMS marketing strategy and personalize your content to boost conversions. You’ll get an insider perspective of the SMS marketing advantages and pitfalls, find out how to increase engagement and CTR, and see real examples of top brands leveraging SMS tactics right now. You’ll walk away with dozens of new ideas on how to integrate SMS marketing in your business to get an edge over the competition.

Tap Into a Trillion-Dollar Industry With This SMS Marketing Playbook (+Brand Case Studies)

In an overly saturated market, consumers look to buy from brands they feel authentically connected to. Timo Pelz, the VP of Business Marketing at Reddit, will share his proven roadmap for building trust, adding value, and scaling your brand even if you’re new on the scene. Additionally, he'll talk through the benefits of interest-based targeting and how brands have successfully leveraged this strategy.

Reddit Presents: The Ultimate Guide to Brand Trust and Authenticity on Social

Brand Building

Kyle Peters will solve the ultimate entrepreneur dilemma - "do I build a personal or a professional LinkedIn brand?" The answer is both. You'll learn how to build your content pillars to turn strangers into raving fans and discover which insights to leverage to drive engagement fast. Kyle will show you when and how to close a deal and complete an "ask" to get ahead in your industry and grow your influence.

Leveraging LinkedIn to Build a Personal Brand That Converts for You & Your Company

Brendan Kane will let you steal his science-backed guide to going viral that allowed his team to generate 60 billion views and 100M+ followers. You’ll find out how to activate research and data to stand out among the competition, get tactical ways to replace failed content creation models with a tested strategy that guarantees results, and leverage social media algorithms to skyrocket your reach. Brendan will teach you how to maximize your investment of time, energy, and money and demonstrate how to monetize your audience’s attention.

The Science Behind Going Viral on Social Media (60B Views Case Study)

Ian Maskell will dive into the importance of building a ‘brand purpose’ that would serve as a north star for your business strategy. He’ll reveal the risks and challenges that purposeful brands face (with relevant examples). You’ll find out why the future of brands will be led by ideals and how to protect your business from getting publicly scrutinized.

Build a Powerful Brand While Avoiding Cancel Culture [2023 Guide]

Stage 3

The future is all about innovation. But how exactly will AI and machine learning impact your media buying efforts? Kasim Aslam will take a deep dive into AI and how to use it without risking automation implosion. He’ll demonstrate the various features that are currently available and give you his insider perspective on what’s to come. You’ll find out the potential risks lying ahead and how to protect yourself while still keeping up with upcoming trends.

The Future of AI & Machine Learning in Advertising: The Machines Won

AI in Advertising

Everyone wants to minimize their work time and maximize output. But nobody wants to end up with crappy content. In this session, Samyutha Reddy, Jasper’s Head of Enterprise Marketing, will show you how her marketing team leverages generative AI to create a campaign from start to finish. You’ll find out how to scale your output and build a complete campaign using just AI while maintaining high-quality standards.

Building a Marketing Campaign From Scratch Using Generative AI