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Scott Galloway

The Future of the Metaverse, NFTs and Big Tech

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Arianna Huffington

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Seth Godin

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Kris Sugatan

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Dennis Yu

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Jess Vassallo

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Maxwell Finn

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 Rand Fishkin

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John Belcher

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Molly Pittman

Meaningful Ways to Measure Influencer Campaign ROI in 2021 [Interview]

Learn to How to Properly Launch TikTok Ad Campaigns and Implement Effective Testing Protocols

The Winning Creative Playbook: How to Test Your Way Into $1B in Revenue in 2021 & Beyond

Content & Commerce: The Evolving Role of Publishers in the Customer Journey

Can Tech Make Us Feel Like We Belong? Exclusive Strategy on Brand Purpose

5 Non-Negotiables to Grow Your Agency in 2021 [With Live Q&A]

Supercharge Your Marketing Strategy Through Live Streaming & Social Commerce [With Live Q&A]

Wondering Why You Lost Your Last Client? Learn 4 Ways Not To Lose Your Next One [Backed by data from 2500 Agencies] [With Live Q&A]

DTC Case Study: How We Used Omnichannel Marketing to Generate $6M in Revenue at a 14x ROAS [With Live Q&A]

You’ll Never Scale Your ROI in 2021 Unless You’re Using This Multi-Funnel Approach

How a Cultural Awakening Reshaped The Way Companies View Diversity, Equity, and Inclusion (DE&I)

Creativity Thrives In Constraint: How to Prioritize the Right Video & Social Platforms to Crush Your Goals in 2021 and Beyond

#TikTokMadeMeBuyIt: How Brands Are Redefining Consumer Engagement to Drive Sales [With Live Q&A]

How the Creator Economy Can Empower the Beauty Industry

Discover How to Create a $1B Brand With Influencer Campaigns

Inside a $1B Audit: The Secret Strategy Top Advertisers are Using to Get up to $300K in Premium Ad Creatives

How True Protein Increased Their CX Conversation Rate to 3.9% With Automation and Personalization [Exclusive Case Study]

Deep Dive Into Social Shopping [Exclusive ClearCo & Snapchat Case Study]

Tru Earth YouTube Ad Case Study: From 0 to 25 Million Paid Views While Hitting CPA Targets

Drive Maximum Impact With Influencer Marketing [Bespoke Post Case Study]

Marketing for Taboo industries [Blueprint & Key Examples]

Craft Visual Marketing Reports Your Clients Would Happily Pay for

The Metaverse: Here Today, More Tomorrow

Reframing the Protagonist: TikTok and the Reinvention of Storytelling

Unlock the Tok: The Key to Building Hyperpersonalized Ad Experiences

Unlock Massive Growth in Your Digital Marketing Agency by Hiring for 3 Key Roles

The SEO & Content Game-Changers to Grow Your Rankings

ESPN’s Social Playbook That Generated 26M Followers on TikTok

Evolving Advertising Measurement: Meta’s Case Study With BARK

Here’s How the Web 3.0 Is Reshaping the Beauty Influence Industry

The Ultimate TikTok Creators Collab Guide: How to Find, Brief, and Price

Meta Presents: The New DTC Growth Playbook For Facebook & Instagram Ads

The Ultimate Guide to First-Party Data for Agencies, B2B, and DTC brands

Leverage AI and Campaign Optimization in Contextual Targeting

Leverage Tripadvisor’s Latest Travel Trends to Engage With Gen Z Audiences

Drive More Revenue Through Gamification & Zero-Party-Data

Explore the Ad World schedule and start planning your conference agenda.<br>Note: schedule is subject to change

SCHEDULE

Stage 1

Seth Godin, one of the most prominent thought leaders in advertising, will dive into timeless marketing principles and give you his expert advice on recession-proofing your business. You'll find out how to leverage AI image creation, ways to navigate cancel culture, and hear Seth's thoughts on the Metaverse & Web 3.0 moving forward.

Timeless Marketing Principles and Recession Advice from Seth

The Future of Advertising

Changes in cookie-tracking, channel-engagement, and consumer habits have fundamentally changed what it means to be a marketer. In this session, DigitalMarketer.com Founder and CEO, Ryan Deiss, will cover the three “Rule Changes” that all marketers will have to follow if they want to attract leads, convert customers, and build brands in the next frontier of digital marketing.

 What’s In, What’s Out, and What Do We All Need To Be Paying Attention To As Marketers in 2023 and Beyond

Eric Siu will unveil which channels to leverage right now to get a 10X boost in traffic. You'll discover how many creatives you should use at any given time and how to use the 'GaryVee model' of content output to simplify things. Eric will show you his ways of thinking about M&A from a marketer's perspective and the two things you need to focus on in today's climate to supercharge growth.

Timeless Marketing Principles: How to Unlock Your True Traffic & Revenue Growth Potential

Alex Fedotoff will show you how he gets an unlimited flow of angles and hooks for TikTok content that sells like crazy. He'll let you steal his outreach process for securing a constant stream of high-quality UGC from TikTok creators. Finally, you'll discover Alex's paid traffic repurpose formula and see how to combine organic content with paid ads to scale to $100K ad spend a month on Facebook at 3X ROAS.

TikTok Testing Ground: How to Leverage Proven Organic Content for Facebook Ads [$100K Case Study]

TikTok Mastery

Kasim returns to Ad World to share the golden rules of creative in a machine learning-driven ecosystem. He'll tell you where your money is really being made by revealing the secrets to attribution and providing best practices for audience targeting. This session is highly relevant for any data-rich businesses (particularly ecommerce) running paid traffic campaigns across any of the Google Ads channels.

Traffic and Attribution Insights From $54M in Ad Spend

Media Buying

Molly Pittman will take you behind the scenes of her Facebook Ads agency and show you how her team scaled a profitable $20K/day campaign with just one info product. You'll see exclusive case studies from the ecom, SAAS, and info businesses and discover the best campaign structure practices (including structure, creative, and copy) that are working right now. Molly will go over a case study of a physical product that's having its best month of revenue ever based on her proprietary paid traffic strategy.

Facebook Ads Aren’t Dead: A Peek Inside Ad Accounts Spending $20K/Day

Jon Weberg will show you his trusted tips to relate to each of your audiences better and get 4X more customers. He’ll walk you through his strategy to generate 127% more profit through omnichannel hyper-optimization and reveal the #1 tool for boosting profit in any area of your business.

The 8.4X ROI Omnichannel Marketing Strategy for Paid Ads

Danisha Lomax will reveal the reason why brand purpose is more powerful than performance and give you her 5 proven ways to authentically connect with a Gen Z audience. You'll discover three strategies to navigate cancel culture and tactics to effectively use new marketing channels to expand your community reach. (edited)

4 Ways to Authentically Connect With Gen Z While Avoiding Cancel-Culture

Brand Building

Marc Lefkowitz will give you proven tips to create a successful YouTube channel from scratch (including optimizing thumbnails, utilizing end screens, and more). You'll find out how to leverage different channels to support your community and audience communication. Marc will share tips on leveraging YouTube shorts, premium content, private videos, live streams with chat discussions, and more. You'll discover the up and coming YouTube features to capitalize on first - including Live shopping, multiple channels/creators going live at once, and shoppable videos.

Strategies For Building And Growing A Die-hard Community on YouTube

Ginny Ziegler will give you a strategy for keeping your marketing consistently relevant in a fast-changing world where customers make paradoxical decisions. You'll find out why transparency and authenticity pay off big and how to stay deeply attuned to your customers' values. Ginny will show you how to connect with your customers in new ways to foster innovation, and reveal the proven approach to outperforming your competition up to five times.

Building a Beloved Brand That Will Outpace Your Competitors

Emily Heyward, the Co-Founder and Chief Brand Officer of Red Antler, will give you her blueprint for building a community that's bigger than just "likes" on Instagram. She'll teach you how to incorporate your mission in your product marketing, and innovate in ways consumers actually care about.

Building Breakthrough Brands: 3 Ways To Drive Customer Obsession

Raja Rajamannar, the CMCO of Mastercard will reveal his thoughts on the Future of Marketing  'Quantum Marketing' strategy, teaching you innovative ways to engage customers at scale. You'll find out how to hyper-personalize your marketing with the help of AI, and go viral through AR and VR-led gamification techniques. Raja will show you how to invest in partnerships that bring many more rewards than what's immediately obvious. You'll learn proven tactics to quantify the impact of your data and apply it to your campaigns without sacrificing creativity. Finally, you will find out how to reposition and protect your brand in the face of crisis.

Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers

Elisabeth Rommel will uncover how brands can leverage first-party shopping data to understand consumer behavior and optimize campaigns in real-time (similar to eBay). She'll teach you the difference between traffic quality vs scale and explain why traffic quality is the new currency used to drive repeat customers. You'll find out how to build campaign relevancy to inspire and enable buyers lower in the funnel to find the right products for their needs and convert to purchase.

eBay Ads Presents: Learn to Optimize Your Campaigns In Real Time With First-Party Shopping Data

Sofia Hernandez, the Global Head of Business Marketing at TikTok, will reveal how brands can grow their following and engagement on the platform 20%+ by partnering with Creators. She'll deep-dive into the shifting content landscape and give you recommendations for finding your place in a CommunityTok to reach new demographics. Sofia will share insider tips on how to bring authentic storytelling back into your content strategy to integrate seamlessly into the platform flow.

TikTok Presents: Building Powerhouse Brands and Redefining Social Content

Lazar Žepinić will share his surefire TikTok advertising framework. He'll reveal the top reasons to advertise on the platform, how to structure your video creatives to skyrocket brand awareness and give you his tactics for optimal ad placement. You'll find out how to leverage UGC and influencer collaborations, plus get Lazar's best practices that will inspire you to shift your advertising efforts and boost your ROI.

How to Use TikTok Ads to Boost Your Sales (Case Study)

Kaitee Daley, the VP of Social Media and Omar Raja, Social Strategist for ESPN will walk you through the media giant's TikTok roadmap revealing how they grew to 26 million followers. They'll deep-dive into authentic content-creation techniques, how to pivot your strategy in the face of algorithm and customer demand changes, and ways to measure success on the platform. You'll discover when and how to begin monetizing your following, how to collaborate with brands, and see examples of other accounts that are crushing it on TikTok.

We get it, there’s a LOT of content to get through. Fear not, stage breaks are where you can kick back and relax.

Brought to you by Thrasio, the consumer goods company reimagining how the world’s most-loved products become more accessible.

Stage Break Presented by Thrasio: Seller Stories, Exit Tips and More!

Stage Break

Ralph Burns, the Founder & CEO of Tier 11, will reveal an exclusive case study revealing how a service industry business booked 6X more calls with a 3X ROAS increase in less than 4 months thanks to Facebook advertising. Ralph will dive into his agency's proprietary method - Customer Acquisition Amplification™, to show you how his team provides measurable growth for their clients. Ralph's 100% virtual agency (with people in over 30 countries and 6 continents) manages a portfolio of online advertising customer accounts in over 57 industries with an annual spend in excess of $100M.

Steal These 3 Facebook Ad Campaigns To Generate New Customers From Social

John Moran will show you the do's and never do's of Google Ads campaign structure and how to move from initial buildout to multi-Performance Max campaign growth hand optimization. You'll discover the signals you need to leverage to focus on new customer acquisition and how to use Performance Max to replicate every other campaign strategy that's currently running in your Google Ads account to support your omnichannel presence.

How to Leverage Google’s Most Powerful Campaign Type: Performance Max

Want to connect with other Ad World attendees throughout the event?

Join the Ad World Community Room!

This is a live chat room open throughout the day for attendees to share experiences, insights and questions that relate to advertising.

Be sure to use attendee social links on their profiles to connect via LinkedIn, Twitter or Facebook after Ad World!

Ad World Community Mixer [Open]

Networking Mixer

Stage 2

Alex Cattoni will walk you step-by-step through the 4 must-have components of an irresistible offer. Add these elements to your sales page to become infinitely more persuasive, massively boost online conversions and strategically overcome 5 of the most common buyer objections.

Hot Offer Matrix: How to Write an Irresistible Offer

Content Marketing

Sachit Gupta will give you his results-driven blueprint to help you crush the Creator economy. He'll present a roadmap for hitting 6 figures, doing expert audience research, and monetizing your following in 6 ways (no matter how big or small). You'll learn how to close brand sponsorships and increase your fan base with "The Barbell Strategy." Tune in to see exclusive case studies from Sachit detailing how he helped 100+ creators grow and monetize their following, including Tim Ferriss.

The Creator’s Success Blueprint: Content Ideation, Audience Building & Monetization

 Sam Oh will show you exactly how to grow your B2B brand on YouTube to get millions of targeted views from potential customers. You'll learn which common mistakes to avoid and what YouTube growth should look like. Sam will help you find topics that lead to more customers without having to pitch, and reveal how to win at each of the 3 stages of YouTube growth.

 YouTube for B2B Brands: Strategies to Grow to 5M Views Per Year

Amanda Natividad will break down why "buyer" personas are not nearly as effective as "audience" personas for your marketing efforts as they don't tackle non-customer-facing objectives. By creating audience personas, you'll be able to boost your performance marketing campaigns, supercharge your content marketing as well as PR and branding events, and increase your overall ROI.

Here’s Why You Need to Create Audience Personas, Not Buyer Personas

Courtney Tarrant will teach you her proven ways to stand out from the competition and create unique content that puts you in your own category. You'll walk away with her 4-part messaging framework and discover how to effectively use your new messaging in your paid content.

Create Content That Converts With This 4-Part Messaging Framework

Could your website be sabotaging your lead gen strategy? And doing it 7 different ways? Join Jess Kiernan and learn how to spot these sneaky, but surprisingly common web copy culprits that might be diluting your message, thwarting your strategy, and costing you conversions. Learn how to find them, and discover her simple optimization strategies for fixing them even after you've gone live.

7 Sneaky Website Conversion Killers (And How To Fix Them)

Lead Generation

William Wang will share the exclusive copywriting framework that's helped his team triple the sales of 5+ clients, resulting in as much as $3M extra profit in one case study. He'll deep-dive into his signature story-based method to write ads, sales pages, and emails. You'll find out how to leverage this formula for both B2B and B2C industries.

Triple Your Sales With This Versatile B2B/B2C Copywriting Framework ($3M Profit Case Study)

Rose Jia will teach you how to drive growth during a looming recession with the help of innovation. Growth doesn’t happen without people. You’ll find out how to empower your Marketers and leverage a data-driven approach to create measurable results at scale.

Hacks From an Amazon Leader: How to Guarantee Growth During a Recession

Daniel Doan will reveal the real reason prospects aren't buying and teach you his proven tips to get their attention. He'll give you his exact deep-dive prospect and customer interview framework to help you gain a superior understanding of what your customer wants so you can take your marketing from "average" to amazing and steal more market share from your competition.

Understand Your Customers Better Through Powerful Lead Gen Surveys

Anastasia Leng will teach you the best practices that will set your digital ads up for success. You'll understand how to measure the latest data available today to optimize your creative. She'll take you behind the scenes to reveal how brands like Nestle, Heineken, and AB inBev use creative data to scale content production.

Access, Analyze and Implement Creative Data to Scale Your Content and Ad Production

Performance Ad Creatives

Colby Flood will give you his tools and worksheets for researching and testing winning creatives at scale. You'll find out how to find new trends by getting your competitors to do all the work. He'll reveal his account testing tactics  so you can predict and guarantee optimal ROI.

The Ultimate Ecommerce Guide to Researching, Building and Testing Ad Creatives At Scale

Savannah Sanchez will show you how to find great creators, edit amazing TikToks, and leverage the top formats and styles that are crushing it on the platform right now. You'll discover how to run TikTok ads like an ecom giant, no matter your budget.

Insider Strategies: How Top Ecom Brands Create TikTok Ads

Alex Hormozi will walk you through his process of gaining 1.2M followers in 6 months. He'll explain the role of content marketing within a business and let you swipe the 5 phases he used to create a powerful marketing machine. You'll walk away with 2 primary objectives to pursue in your marketing to supercharge your growth and ROI.

How I Got 1.2M Followers in 6 Months by Using This Content Marketing Strategy

Want to connect with others interested in Lead Generation?

Join the discussion!

Networking Mixers are live chat rooms with likeminded attendees. Share experiences, problems, insights around niche topics and be sure to use attendee social links to connect via LinkedIn, Twitter or Facebook after Ad World!

Lead Generation Mixer

Luke Kostka will deliver the ultimate creator masterclass revealing how to pick the right niche by following your passion, ways to connect with your audience and identify your unique edge. You'll learn how to do expert research, draw inspiration from industry leaders, and reverse-engineer a plan of action based on your goals.

Creator Masterclass: Find Your Niche and Produce Irresistible Content

Alexis Jourrou will help you enhance your ad performance through strategic creatives.
He'll reveal his proven ways to think creatively about your content, including dynamic ads, influencer collabs, product vs lifestyle, image vs video, carousels, and more. He'll show you why focusing on the bottom line won't drive the best CPAs and how branded content can perform better for sales than product-focused ads. You'll discover where and how to promote your content now that Apple changed the game for Facebook and Instagram ads.

Performance Enhancing Creativity: Re-evaluating Ad Format Throughout The Customer Journey

Emma Henry will show you how to reach millions of new customers by creating native-first experiences suitable for diverse platforms. You'll discover the exact process of crafting videos, including where to place text and graphics and what aspect ratio to stick to. Emma will demonstrate how to test your content for each platform to ensure maximum engagement. You'll walk away with an actionable strategy for crafting video creatives that will save you time and money.

Creating Native, Video-First Experiences to Reach Millions of Customers

Makeda Diggs, the Senior Manager of Paid Social at Thrasio, will teach you how to test your Facebook ads efficiently so you stop leaking money. You'll gain a solid understanding of upper funnel campaigns and what your customer actually cares about. Makeda will give you her post-iOS creative testing framework that's guaranteed to drive profitability.

Facebook Ads Testing For Maximum Campaign Profit [iOS-Proof Framework]

Stage 3

Ezra Firestone returns to Ad World to reveal his best strategies for running a thriving ecommerce business during a recession. Find out how to protect your store from the latest Apple privacy update, supply chain issues, inflation, and more. He'll show you how to maximize your resources, uncover the advertising strategies that are still working in 2022, and let you walk away with his most powerful funnel to date.

Profit First: How to Thrive During a Recession

Ecommerce

Mark Zhang will walk you through the process of international expansion, explaining when it's the right time to do so. You'll find out how to simplify the process and eliminate any friction, as well as the major factors to consider such as managing inventory and logistics, using the right tools and apps, and targeting the right markets. This session will set you up for success and reveal a proven operations method to follow.

Increase Your Brand’s Revenue by 25% Using Manta Sleep's Proven International Expansion Framework

Mathias Eriksson will uncover why building a community is key to the longevity of any DTC brand. He'll teach you how to reduce your paid marketing costs and increase returning customer spend by uniting your buyers over a common cause. Mathias will explain how having a strong community differentiates your brand from the competition and combats the rising digital ad prices. You'll walk away with actionable strategies to build your own authentic community and strengthen loyalty.